Simply
clean air
We enhance indoor air quality, blending aesthetics and functionality for healthier living.
Introduction & Product Description
NORDSØ Balance is an intelligent air quality monitor designed to enhance indoor environments across various sectors. Inspired by Scandinavian simplicity, it seamlessly combines design and technology to provide a healthier atmosphere. NORDSØ Balance continuously measures CO₂, VOCs, temperature, and humidity, displaying real-time data on an intuitive touch screen. When air quality drops, it discreetly alerts users to ventilate the space. With its sleek and minimalist form, NORDSØ fits effortlessly into homes, offices, and healthcare settings, helping both individuals and businesses breathe cleaner and healthier air.
The Story Behind the Project
Nordsø Balance began as a personal response to the effects of poor indoor air quality on those close to me. I saw friends and family dealing with worsened allergies, asthma, and fatigue, with air quality issues leading to more than just physical symptoms. Poor air affects concentration, makes sleep harder, and leaves a lingering sense of tiredness.
It became clear there was a need for something simple yet effective. That’s why I developed Nordsø Balance—to bring Scandinavian design and practical technology together for healthier, more comfortable indoor spaces.
» August Amstrup
Market Potential
The market for indoor air quality monitors is experiencing rapid growth, driven by increasing awareness of the impact that air quality has on health and well-being. With a growing focus on indoor environments, especially after the COVID-19 pandemic, more individuals and businesses are recognizing the importance of clean air for better health, productivity, and comfort.
Key Market Drivers
- Health Awareness: Rising concerns about respiratory conditions, allergies, and fatigue caused by poor indoor air quality.
- Workplace Environments: Companies are prioritizing employee well-being, seeking solutions that can enhance focus, reduce absenteeism, and improve overall comfort.
- Smart Homes: The demand for smart home devices continues to grow, with consumers looking for integrated systems that can monitor and optimize indoor living spaces.
- Sustainability and Eco-Conscious Consumers: Increasing demand for products that are both effective and environmentally friendly, aligning with the trend towards sustainable living.
B2C
- Increasing health consciousness among homeowners looking for ways to improve indoor environments.
- Urban areas with pollution concerns drive demand for home air quality monitors.
B2B
- Offices, schools, and co-working spaces prioritize employee well-being by investing in air quality solutions to boost productivity and comfort.
- Compliance with health and safety standards is becoming essential for attracting and retaining talent.
B2G
- Hospitals, clinics, and care facilities require air quality monitoring to protect vulnerable patients, particularly those with respiratory conditions.
- Government buildings and public institutions are focusing on healthy indoor air as part of sustainability and wellness initiatives.
Top 3 USP
All-in-One Compact Solution
- Combines CO₂, VOC, temperature, and humidity sensors into a single, sleek device. No need for multiple gadgets, we provide all essential air quality metrics in one streamlined monitor.
Scandinavian Minimalist Design
- With a focus on simplicity, elegance, and functionality, the matte finish and touch display fit seamlessly into any indoor space, making it as much a part of your decor as it is a health tool.
Behavioral Vibration Alerts
- Unlike competitors that rely on disruptive alarms, we use gentle vibrations to prompt actions like letting in fresh air. This approach encourages healthier habits rather than merely notifying you of poor air quality. Research indicates that haptic feedback, such as vibrations, can effectively influence user behavior by providing subtle, non-intrusive cues.
Technological composition
- CO₂ and VOC Sensors: Accurately measure air quality to ensure a healthier indoor environment.
- Temperature & Humidity Sensor: Continuously tracks climate conditions for better comfort.
- Touch Display: Provides real-time data with an intuitive interface.
- Smart Algorithms: Ensures seamless operation and easy monitoring.
- Long-lasting Battery: Rechargeable, enabling convenient wireless operation.
- Our air quality monitor is powered by an advanced microcomputer for optimal performance
Each component is carefully selected for precision, reliability, and user-friendliness. The Nordsø is powered by an advanced microcomputer for optimal performance
Production Plan & Timeline
Prototyping & Software Development
- Finalize hardware design and components.
- Begin software development for sensors, touch display, and vibration alerts.
- Conduct initial integration testing between hardware and software.
Extended Testing & Refinement
- Thorough testing of both hardware and software systems.
- Optimize coding to ensure smooth functionality and power efficiency.
- Continue testing through to the end of May to ensure stability and reliability.
- Collect feedback from beta testers and refine the product.
Pre-Production & Supply Chain Setup
- Finalize agreements with suppliers and manufacturers.
- Prepare packaging and logistics for efficient distribution.
- Perform pre-production runs to confirm manufacturing quality.
Mass Production & Quality Assurance
- Begin large-scale manufacturing.
- Implement rigorous quality control checks to ensure consistency.
- Assemble and package the final product.
Launch Preparation
- Finalize marketing materials and promotional campaigns.
- Prepare distribution channels for shipping to early backers.
Official Product Launch
- Start shipping to backers and early customers.
- Monitor customer feedback and support to address any issues.
The biggest public known secret
Ventilating your space enhances well-being beyond just cleaner air. Fresh air improves sleep, boosts focus, and increases productivity. It also uplifts the atmosphere, reducing stress and lifting mood. A well-ventilated room simply feels fresher, healthier, and more comfortable.
1
Improved Mood
Fresh air is linked to feelings of renewal and relaxation, helping reduce stress and elevate overall mood.
2
Better sleep
Fresh air helps regulate room temperature and reduce stuffiness, creating a cooler, more comfortable environment that promotes deeper, more restful sleep.
3
Better concentration
Proper ventilation can clear the mind, reduce drowsiness, and increase alertness, making it easier to stay focused during work or study.
4
Increased Productivity
A well-ventilated space brings in oxygen-rich air, boosting energy levels and efficiency, especially during long hours indoors.
Hi, i am August, the driving force behind Nordsø. With a background in business development, conversion rate optimization, and a deep passion for technology, I’ve spent years helping brands grow by understanding consumer needs and creating meaningful solutions. My journey has taken me through various industries, from running a marketing agency to coordinating development projects.
This project was born out of my personal experience with the impact of indoor air quality on well-being. Seeing how it affected the health and comfort of people close to me, I decided to create a product that merges Scandinavian simplicity with smart technology to improve indoor environments.
Collaborators & Advisors
While I lead the project, I work closely with a network of skilled designers, engineers, and advisors who bring their expertise to ensure Nordsø is both functional and beautiful. We are driven by a shared mission to deliver a product that makes a real difference in people’s lives, focusing on quality, precision, and thoughtful design.
As we move forward, we are expanding our team to include specialists in software development, hardware engineering, and customer support, ensuring that Nordsø continues to evolve and meet the highest standards.